Programmatic Audio

Programmatic audio is a digital advertising method that automates the buying and selling of audio ads using advanced technology and data-driven insights. This approach allows advertisers to reach specific audiences with precision by leveraging real-time bidding on audio platforms, such as streaming services and podcasts. Programmatic audio enables marketers to efficiently deliver targeted messages, optimize ad placements, and enhance audience engagement by utilizing listener data. This innovative method not only streamlines the advertising process but also maximizes the impact and reach of audio campaigns across diverse digital channels.

We provide cutting-edge programmatic audio solutions tailored for broadcasters, publishers, and small agencies. Unlock the potential of audio advertising on top streaming and podcast platforms, and enhance your existing on-air advertising efforts.

Why Programmatic Audio?

Programmatic audio offers unmatched precision and scalability, allowing you to:

• Target with Precision: Reach specific audiences using data-driven insights.
• Maximize Reach: Access vast audiences across popular streaming and podcast platforms.
• Drive Engagement: Deliver personalized messages that resonate with listeners.

• Growing Popularity: Online audio listening continues to grow rapidly, with millions of users tuning into streaming platforms and podcasts daily, offering a vast audience for advertisers.
• Highly Engaged Listeners: Audio listeners often consume content while commuting or multitasking, leading to higher engagement and attention compared to other media.
• Targeted Advertising: Programmatic audio allows precise targeting based on listener data, ensuring ads reach the right audience at the right time.
• Diverse Platforms: With availability on numerous platforms like Spotify, Apple Podcasts, and Amazon Music, advertisers can reach listeners across various touchpoints.
• Effective Brand Recall: Studies show that audio ads often result in higher brand recall and purchase intent, making it a powerful medium for impactful advertising.