Social Media Management

Have you stopped to consider your social media business appearance? Perhaps you have a page set up but do you even know the last time it was updated? Have you ever wondered if any of your posts are making a difference for your business? These questions are just some of what many business owners find themselves asking.

KOOL Digital can alleviate some of the burden and answer your questions about how to effectively communicate with your customers on social media! Our team of social media experts craft content that makes your brand look fresh while also helping your business to gain and retain customers.

Social Notes

86% of B2B social content is outsourced content creation
30% of that B2B distribution is outsourced
91% of followers will visit the brand’s website
89% of followers buy from the brand
85% of followers recommend the brand to family
57% of consumers follow brands to learn about new products

Stay At The Forefront Of The Mind

Don't Get Lost In The Chatter

How to Create Great Content

With all of the chatter on social media it can be almost impossible to stand out and be noticed. How can your latest update compete against cute kitten videos? Don’t lose heart! You just need the right content to help you stand apart from the crowd!

Creating memorable content is what we do. Whether posting on social media, writing for SEO, any of our other services. We are the ultimate content makers! Let us help you overhaul your social media profiles and actually start getting results!

We consider all of these when managing your social media:

45% of people who unfollow businesses do so because they found the content was irrelevant. It would seem as though if they followed your business it must have been relevant to them at one point. Unfortunately some businesses just don’t know what qualifies as truly relevant on their pages, which leads to people leaving.

It is a simple truth: When people engage with your page you get a boost! Not only is this a sign that your efforts are paying off, but it also gives you a lift in the social network’s algorithm. For example, Facebook is notorious for promoting engaging content over content that doesn’t capture attention or receive engagements.

Most business owners tend to their social media when they have free time. Unfortunately that lends to posting at the worst possible times of the day. While burning the midnight oil and making a post before climbing bed might make you feel accomplished, your posts are, for the most part, going unseen. We fix this by analyzing your audience to determine the prime time to make posts for your business.

Don’t know whether to employ fact or fun? Should you go flowery or professional? The right mood will determine whether or not viewers engage with your posts. We examine your customer demographics and their behavior to determine what mood will best suit your followers and publish such posts on your behalf.

Social Channels We Can Help With

Let Us Build Your Social Media Portfolio

Every business needs to determine which platforms are appropriate to invest their efforts into. There are so many social networking websites and apps that it is impossible for the average business to be everywhere. And in truth, for most businesses, being everywhere is not even a good idea! You have to choose the best platforms for your goals!

Each social network attracts different kinds of individuals and demographics, consequently leading to specific interactions. Some networks are better for engagement (i.e. building brand affinity) while others are better for generating new leads. Take the guessing out of where your business belongs, and let us help you build a social strategy that will actually work.